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How to optimize your site for search?

Every business today has an online presence which is all linked to their business websites. Once an individual has a website, his next goal is to achieve the highest rank in the search engine results so that the website and the business can get more exposure and customers.

So in order to optimize your website for search engine purposes you need to keep in mind all the necessary aspects of SEO. Your goal shouldn’t be to make your site visible but to make sure that it ranks in the top searches of the search engine results. In order to achieve this goal you need to continuously maintain, tune, test and monitor your website’s optimization process.

So today in this article we are going to talk about certain steps that you can follow in order to optimize your website for SEO purposes. So let us look at the steps below;

Step 1: Target Market Business Analysis

The first thing that you need to do is to analysis your targeted business market. For this purpose you need to do the following analysis;

  • Website analysis – In this you need to analysis the Meta descriptions, Meta codes and keywords for your site that would increase your presence and traffic.
  • Competitive analysis – Search for the top rated keywords that are used by the competitive websites and trending on Google listing result. Start by choosing the top five keywords and incorporate them in your content.
  • Initial keyword nomination- Make a list of the targeted keyword terms that one would use to search for the content on your website. Try to think from the user’s perspective.

Step 2: Keyword Research and Development

  • Keyword analysis – when you are determining your keywords, make a list of them. You can choose the top ones that are trending on Google or you can use various websites to search for the keywords. You can rearrange keywords, use singular and plural forms and etc. to broaden your horizon.
  • Baseline ranking assessment – You need to keep a track of the keywords that you use and the results that you are getting from them so that you can assess the results. It is better to keep an excel sheet so that it becomes easier to record and assess the keywords. Your traffic will indicate your performance.
  • Goals and Objectives– Define your goals and objectives so that you know the end results that you are wishing for. Once you know what you want, you can start working on it. Some individuals want to increase the traffic on their website while others want to increase the conversion rate, so make sure that you know what you want so that you can optimize your site accordingly.

Step 3: Content Optimization and Submission

There are certain things that you can change to optimize your website for search engine results such as;

  • Create page titles. Add keywords based titles and sub titles on your webpages to direct the searches towards it.
  • ●        Create Meta tags that influence the users to click on your website. They aren’t really used for rankings.